Program Information

Launched in 2013 to replace the Bannock County Stone Soup Celebration, the Urban Invasion Obstacle Challenge – referred to simply as Urban Invasion – is Pocatello’s only 5K obstacle race and one of SEICAA’s most popular fundraising events. Teams of four are tasked with overcoming up to 20 obstacles throughout Historic Downtown Pocatello that test their endurance, strength, and wit. Prizes – and bragging rights – await behind the finish line. Teams are invited to stick around after the race for food, drinks, and music; after all, there’s no better way to celebrate a successful invasion. Now that you’re caught up, we have one question: You Game?

Program Guidelines (Participants)

To register a team, visit All teams must have four members and all team members must be 14 years old or older to participate. Registration dates vary from year to year, depending on when the event is scheduled. Registration is $150.00 per team, though early-bird specials are typically offered. Teams registered by a certain date are guaranteed an event t-shirt.

During registration, teams are allowed to choose their wave time. Wave times are in 5-minute intervals from the event’s start time to the event’s end time. Wave times are offered on a first come, first serve basis. Wave times cannot be guaranteed, but SEICAA will work to place teams as close to their selected time as possible.

Team members must read and sign the participation waivers to run on race day. Teams that do not file a participation waiver will not be allowed to compete.

Program Guidelines (Sponsors)

Urban Invasion offers multiple sponsorship levels for individuals, businesses, and organizations who want to contribute to the event.

  • Platinum: $5,000 (this level is at capacity.)
  • Finish Line: $3,500 (a claim to fame at the finish line!)
  • Gold: Enters an obstacle into the event course; additional $50 to place your logo on the back of event shirts.
  • Silver: $500 (small logo on the back of event shirts) or $1,000 (large logo on the back of event shirts).

The benefits of sponsorship levels are listed below:

Benefits/Recognition Platinum Finish Line Gold Silver
Company Name on Event Website X
Company Will Brand Event X
Mentioning in All Media X X
Company Logo on All Race Bibs X
Company Logo on Front of Event Shirts X
Company Name/Logo on Registration Forms X
Recognition in Participant Bags X X X X
Company Logo on Back of Event Shirts X X X
Company Logo on Sleeve of Event Shirts X
Recognition on SEICAA Social Media X X X
Recognition on Historic Downtown Pocatello Website X X X
Obstacle in Event X X X
Team Fee Waived (One Per Sponsor) X X X
Company Name/Logo on Event Poster X X
Inserts in Participation Bags X X X X